- Achieve high quality standards by meeting or exceeding the requirements established by the FDA for dietary supplements
- Quality guarantee that all label claim ingredients are present at the stated quantity through the expiration date
- Established supplier quality management system to ensure the quality and purity of our raw materials
- The #1 selling multivitamin brand in the US & World
- Formulas customized for age & gender and multivitamins available in 4 unique forms
- NOW verified Non-GMO & Gluten Free for Centrum® & Centrum® Silver® Tablets
Now Verified Non-GMO & Gluten Free
We recognize that some consumers are looking for products where less is more. That’s why we have verified that the following products are made without ingredients that are genetically engineered (non-GMO) and are Gluten Free. The formulas verified as non-GMO & Gluten Free are:
- Centrum® Silver® Adults
- Centrum® Silver® Men
- Centrum® Silver® Women
- Centrum® Adults
- Centrum® Men
- Centrum® Women
What Do We Mean by "Non-GMO”?
When we refer to “GMO” (otherwise known as “genetically modified organism”), we mean an organism that was modified through genetic engineering, or other scientific means, that alters its natural state to one that could not have occurred naturally..
Centrum® Non-GMO Standard
It is important to note, there is currently no official U.S. federal non-GMO definition.I We’ve based our non-GMO standard on a careful evaluation of FDA guidance documents, existing and proposed standards from within and outside the US and, standards set by independent organizations.
Our non-GMO standard requires sourcing non-GMO by origin ingredients for our verified products. This means we use an original seed source that is conventionally grown (not genetically engineered) for our ingredients. Our verification is based upon a thorough evaluation of supplier documentation confirming the non-GMO status of the ingredients that make up our products.
Non-GMO by IP refers to non-GMO by Identity Preservation. This requires practices and processes for controlling contamination from at-risk GMO inputs and ingredients. While non-GMO by IP is acceptable for our standards, it is not required.
PCR (Polymerase Chain Reaction) testing is a method of detecting genetic material in products. A PCR(-) finding alone is not sufficient to ensure that a product is non-GMO. In certain cases, testing may be used as a verification tool.
We allow for the use of fermented ingredients or processing aids that are genetically engineered, as long as the genetic material from the processing aid is removed from the finished ingredient and is not present in the final product. See example under Processing Aids.
For more background, we’ve included explanations and common definitions related to GMOs below.
The US FDA uses the term “genetic engineering” (GE) interchangeably with “modern biotechnology” and adopts the CODEX definitionII for Modern Biotechnology which means the application of:
a) In vitro nucleic acid techniques, including recombinant deoxyribonucleic acid (DNA) and direct injection of nucleic acid into cells or organelles, or
b) Fusion of cells beyond the taxonomic family, that overcome natural physiological reproductive or recombinant barriers and that are not techniques used in traditional breeding and selection.
An example application of genetic engineering is when bioengineering techniques are used to insert DNA from one species into another in order to impart a trait that does not naturally occur in the species.
Non-GMO by Origin
Non-GMO by origin means the original seed source has not been altered using genetic engineering.
PCR(-) (PCR negative)
PCR testing refers to the Polymerase Chain Reaction test that can be used to detect genetic material (DNA) in a sample. When used to determine GM status of a product, PCR(-) means that no genetically modified DNA is detected in the finished product.