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Once in the body, this antioxidant converts to vitamin A to support your eye health and immune system.

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What Is Beta-Carotene?

Fill your plate with colorful fruits and vegetables! Beta-carotene is one of a group of red, orange, and yellow pigments called carotenoids. The body converts beta-carotene to vitamin A, and the U.S Food and Drug Administration doesn’t set a daily value for beta-carotene or other carotenoids that can be turned into vitamin A. However, according to the National Academy of Sciences, eating five or more servings of fruits and vegetables each day, including dark green and leafy vegetables and deep yellow or orange fruits, is sufficient.*

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Why is Beta-Carotene Important?

Beta-carotene is an eye-friendly nutrient that's known for the role it plays in supporting your vision. According to the National Academy of Medicine, consuming three to six milligrams (3,000 to 6,000 micrograms) of beta-carotene daily (equivalent to 833 to 1,667 of IU vitamin A) maintains blood levels of beta-carotene in the range that supports general eye health.*



Recommended Daily Allowance**

Sources of Beta-Carotene

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Sweet Potatoes

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Beta-Carotene Helps Support

Eye Health


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Immune Health


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Vitamin A

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Vitamin C

Helps support:

Bone Health
Hair and Skin
Immune Health

* This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

**Approximate, RDA not established